Privacy Policy
Last Updated: January 2026
Merry N Sommerville ("we," "us," "our," or "Company") operates the merrynsommerville.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly regarding King Casino affiliate content and services.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or inquiries.
- Technical Information: Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
- Cookies: Small data files stored on your device to recognize you and enhance your browsing experience.
- Usage Data: Information about how you interact with our website, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use collected information for the following purposes:
- Conducting web and analytics tracking to understand user behavior and improve our website.
- Affiliate tracking and commission attribution for casino partner referrals.
- Site improvement, optimization, and personalization of content.
- Responding to inquiries and providing customer support.
- Complying with legal obligations and preventing fraud.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behavior to improve site performance.
- Affiliate Tracking Cookies: Monitor referrals and conversions for casino partners.
- Marketing Cookies: Enable targeted advertising and retargeting.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect website functionality. Third-party services may also place cookies on your device; refer to their privacy policies for opt-out options.
Third-Party Links
Our website contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party websites. We strongly encourage you to review their privacy policies before providing personal information or engaging with their services. Your use of third-party websites is governed by their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data ("Right to be Forgotten").
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Obtain your data in a portable format.
- Right to Object: Opt-out of certain processing activities.
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) and other state privacy laws. Please contact us for jurisdiction-specific inquiries.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Analytics and affiliate tracking data are typically retained for up to 13 months. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Email: privacy@merrynsommerville.com
We will respond to your request within 30 days or as required by applicable law. If you are unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
Disclaimer: This website promotes gambling and casino content. Please gamble responsibly. If you have concerns about gambling, visit Gamble Aware or contact the National Problem Gambling Clinic.